Skip to content

A little bit about...

Our Mission

The essence of Lulu B London is about creating jewellery that is simple yet stylish, effortlessly elegant, and always timeless. Our collections offer versatility, wearability, and a touch of everyday luxury.

We pride ourselves on having pieces for all women, of all ages. At Lulu B London, we believe jewellery is the real ‘gift that keeps on giving', whether you receive it as a present, are spoiling someone you love, or treating yourself.

2024 was a transformative year for us. We evolved from curators to creators, launching our first in-house designed collection and rebranding from Lulu B Jewellery to Lulu B London. Every piece is meticulously crafted with exceptional attention to detail, reflecting our deep understanding of what our customers love. We’ve also introduced fully recyclable gift wrap, reinforcing our commitment to sustainability.

A Collection for Everyone! Take a Look and be Tempted...

Founder & CEO

Meet Lulu B

After a career in the retail sector Lulu combined her passion for beautiful things, fashion and retail to create Lulu B over 20 years ago.  She is passionate about what she does and helping customers find the right piece from the Lulu B collection is one of the most enjoyable parts of her job!

Shop Lulu's Edit